Keywords in SEO play a pivotal role in raising your online visibility. What truly is an SEO keyword? Here's an in-depth exploration.

In digital marketing, a keyword is a particular term or expression that users enter into search engines when they are seeking a certain service, product or information. SEO heavily is based on the use of these keywords to position websites.

The essence behind SEO keywords lies in their ability to associate what users are searching for to the content that you’re offering on your website. Strategically using these keywords will help lure the right audience and increase the likelihood of leads.

Having established what we mean by the term of an SEO keyword, let's look at the efficient use of keywords. Improving the use of keywords demands a balance. You want to include relevant keywords to get the attention of search engines but without stuffing your content with them.

One way is placing the keyword in your content’s title. This not only helps in ranking, but also makes your content more likely to be relevant to the searcher's query. Also, consider using keywords in the meta description and headers of your website, as these are spots where search engines tend to here look.

Additionally, it's important to choose keywords that resonate with your targeted market. This implies understanding their lingo, their searching habits and their demands.

To sum up, a well-chosen SEO keyword can be a connection between the user's query and your online content. It's a crucial tool for success in the aggressive world of digital marketing. However, as with all tools, using it correctly is the key to unlocking its full potential.